Our Story: From Idea to Icon

Muscle Up Store was founded 1.5 years ago from a simple need: clothing for men that fits as good as it looks.

Not your standard apparel, but stylish, exclusive, and functional – whether for training or your everyday lifestyle.

It all started with one frustration: why is it so hard to find pants that truly fit well while offering a luxurious and fashionable look?

🧵 That’s why we decided to design them ourselves. We tested, refined, and improved multiple samples – until we found the perfect balance between style, comfort, and function.
Every detail is intentional: from the fit to the minimalist design, from fabric choice to how it feels.

MU® clothing is made to support your lifestyle and deliver the right feeling in every situation.

At Muscle Up Store, it’s all about quality and perfection down to the smallest detail.
What started as a personal search evolved into the creation of the MU® Pants – functional, comfortable, and stylish. Designed for every moment – a workout, working from home, a walk, or grabbing a coffee at your favorite spot.

Our Mission

To make every man shine and inspire him to become the best version of himself — with clothing that radiates luxury, exclusivity, and confidence without ever being loud.
We understand how important it is to feel good in what you wear, both during and after your workout.