How did Muscle Up Store come about?
In the spring of 2021, as the world slowly recovered from the global pandemic, an idea to disrupt the sportswear market was born. It was born in the minds of Ray & Jeréll, gym-goers who were returning to their passion for fitness after lockdowns.
Their first steps back into the gym were enthusiastic and full of good cheer, but they soon noticed a recurring point of frustration. It was the limited range of sports pants available. There were three main problems: the length of the pants never seemed to suit someone with a tall frame, the quality often left much to be desired, and the styles didn’t really suit their personal taste. They wanted something that was both functional for their workouts and fashionable enough to wear outside of the gym.
Driven by frustrations, Ray & Jeréll set out to find the perfect sports pants, but soon realized that what they were looking for didn’t exist. This was the moment they decided that if the market couldn’t provide them with what they needed, they would have to create it themselves.
Ray & Jeréll began extensive research into materials, designs and production techniques. They were determined to create a pair of sports trousers that were not only stylish and durable, but also high-quality and long enough for tall men. After months of testing, tweaking and perfecting, the end result was born: the Privilege Sports Trousers
The Privilege Sports Trousers are the result of vision and dogged perseverance. They are characterised by their specific attention to detail, use of high-quality materials and a design that is elegant enough for the gym and beyond. They are a product that responds to the demand for sportswear that is both functional and meets the fashionable needs of the modern man.
Created for the discerning athletic man who not only appreciates quality but demands it, Muscle Up Store’s Privilege Sports Shorts are set to take the market by storm. With a customer base willing to pay a premium price for a pair of sports shorts that finally meet all their demands, in terms of length, quality and style, Ray & Jeréll have found a previously unfulfilled niche.
Muscle Up Store is more than a brand; it’s a promise of quality, durability, and style, all wrapped into one pair of athletic shorts. And so, out of a personal frustration in 2021, a groundbreaking online store was born that will change the way men view sportswear.
Their first steps back into the gym were enthusiastic and full of good cheer, but they soon noticed a recurring point of frustration. It was the limited range of sports pants available. There were three main problems: the length of the pants never seemed to suit someone with a tall frame, the quality often left much to be desired, and the styles didn’t really suit their personal taste. They wanted something that was both functional for their workouts and fashionable enough to wear outside of the gym.
Driven by frustrations, Ray & Jeréll set out to find the perfect sports pants, but soon realized that what they were looking for didn’t exist. This was the moment they decided that if the market couldn’t provide them with what they needed, they would have to create it themselves.
Ray & Jeréll began extensive research into materials, designs and production techniques. They were determined to create a pair of sports trousers that were not only stylish and durable, but also high-quality and long enough for tall men. After months of testing, tweaking and perfecting, the end result was born: the Privilege Sports Trousers
The Privilege Sports Trousers are the result of vision and dogged perseverance. They are characterised by their specific attention to detail, use of high-quality materials and a design that is elegant enough for the gym and beyond. They are a product that responds to the demand for sportswear that is both functional and meets the fashionable needs of the modern man.
Created for the discerning athletic man who not only appreciates quality but demands it, Muscle Up Store’s Privilege Sports Shorts are set to take the market by storm. With a customer base willing to pay a premium price for a pair of sports shorts that finally meet all their demands, in terms of length, quality and style, Ray & Jeréll have found a previously unfulfilled niche.
Muscle Up Store is more than a brand; it’s a promise of quality, durability, and style, all wrapped into one pair of athletic shorts. And so, out of a personal frustration in 2021, a groundbreaking online store was born that will change the way men view sportswear.
